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Hallmark University

Hallmark University

San Antonio, TX · 769 students

ModeratePrivateCityGraduateCampus-basedhallmarkuniversity.edu
42.9/100

Trajecta score

+3.3 since '20

Ranked #1132 of 2,375

5-year trend

'20'24

42.5 · #1219

2020

42.1 · #979

2021

44.0 · #748

2022

35.7 · #1619

2023

45.8 · #609

2024

AcademicCareersSuccessAfford.Invest.Access

Academic Profile

47/ 100

Career Outcomes

36/ 100

Student Success

42/ 100

Affordability

67/ 100

Academic Investment

20/ 100

Access & Equity

47/ 100

Academic Profile

47

Career Outcomes

36

Student Success

42

Affordability

67

Academic Investment

20

Access & Equity

47

AI Fit Analysis

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Cost / Net Price

/ $13k

SAT Avg

Retention

74%

Grad Rate

67%

Admissions

51%admission rate
EliteH.SelSelectiveModerateOpen

Finances

Aid & Debt

Pell Grant Share

53%

undergraduates receiving Pell

Federal Loan Share

60%

students borrowing

Median Debt

among completers

$25,438

Methodology

How these rankings work

The Trajecta Score (0–100) blends six dimensions of public college data into one comparable number, then nudges it by how much data each school reports. Selectivity tiers are separate — they’re based purely on a school’s admission rate.

Read the full methodology

Selectivity tiers

EliteUnder 10% admit rate
Highly Selective10–20% admit rate
Selective20–40% admit rate
Moderate40–65% admit rate
Open65%+ admit rate

Score dimensions & weights

Career Outcomes25%

Median earnings 10 years out, earnings vs. a high-school grad, and loan repayment.

Academic Profile22%

Admission selectivity and the incoming class’s SAT / ACT scores.

Affordability15%

Average net price after aid and the typical debt of graduates.

Student Success13%

Graduation rate and first-year retention.

Academic Investment12%

Instructional spending and faculty salaries per student.

Access10%

Share of Pell-grant students and reliance on federal loans.

Data from the U.S. Department of Education’s College Scorecard and IPEDS. Figures are the most recent reported and may lag a year or two. This tool is read-only and not personalized — inside the Trajecta app, scores are tailored to your profile as a fit score.

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